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", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. K-pop fan activism within the BLM movement emerges from this broader history. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. BTS's Jin updates his Instagram for the first time in 2023! We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Would love your thoughts, please comment. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Most fans really are early teens or in the 20s range. Top Asian Cities for K-Pop These trends are unsurprising for several reasons. Participation is voluntary and all information is confidential. However, K-Pop history has seen some exceptions, for example, TWICE. Considering the fact that young women make up a significant demographic in K-pop . (February 14, 2022). Figure 7: How long have you been a K-pop fan? However, the popularity of the kpop genre is that as been spreading across the nation. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. account, CJ, says that there is a team of seven people who run the BTS on Billboard! What do you want to do? (2022). You can also find the Tableau Public visualization dashboard Ive created to support this article. February 14, 2022. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Statista. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. You can only download this statistic as a Premium user. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. As for gender, female respondents dominate the survey results with a total of 94.58%. Audiences who are 45-54 years old make up 7% of traffic to the site. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. In, Korean Foundation for International Cultural Exchange. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. They have no real life knowledge so they just believe and go hard for anything. K-pop has always been associated with complex videos and memorable visuals. Even some of the adults are just annoying because they like to argue about everything. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Korean Foundation for International Cultural Exchange. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Other East Asian countries have a somewhat misleading representation within this data. Top North and South American Cities for K-Pop. Korean Foundation for International Cultural Exchange. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. This statistic is not included in your account. 1. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Screaming Fangirl. statistic alerts) please log in with your personal account. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Uncover where K-Pop has made its mark globally and where its biggest audience lies. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Following the US, there are 31 respondents from Europe and 28 from Canada. You need a Statista Account for unlimited access. 75 1 Change Consent | Kpopmap 2022. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. This game allows players to create or direct their own stories through the members of the BTS. There are also historical and economic ties with the region. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. In part, this is due to South Koreas position as an economy driven by exports. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . (Normal here means they fall between the two red outer lines in the graph above.) In the K-Pop industry, merch is as important as the music itself. As for students, it is dominated by age ranging from 15 to 20 years old. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. If you are an admin, please authenticate by logging in again. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. (image via Vivid Seats) Vivid Seats also notes . Show publisher information In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling.